Grayside Media Group
GraySide Media Group is a crisis management and communications firm founded by former journalists Brian DeBose (Washington Times) and Theola DeBose (The Washington Post). GraySide grew out of significant changes in the media industry that sparked our evolution from impartial reporters to communications advocates working on causes and on behalf of people and organizations doing dynamic and transformative work.
At GraySide, we understand that pursuing your goals and reaching your audience is anything but black and white. We partner with you, and tap our extensive network to create tailored solutions whether you want to influence policymakers, make a persuasive case for start-up funding, strengthen your relationship with key stakeholders, garner media attention, be recognized as an industry expert, grow your digital influence or emerge stronger from a crisis.
We honed our communications skills and public affairs experience through leadership positions in the Obama Administration and the District of Columbia Government. The core of our work is in creating clear language that explains who you are, what you do, and engages others in what you’re trying to achieve. Easier said than done, we know. But we know how to do it. The more difficult the issue, the more we want to take on the challenge of finding a simple, powerful way to tell the story.
We spent decades sifting and sorting through complicated, convoluted and confusing information to create compelling stories. As journalists, we have embedded with U.S. troops in Iraq, buttonholed senators in the hallways of the U.S. Capitol, analyzed federal budgets, interviewed grieving parents after a child’s murder, visited school classrooms to observe teaching and learning, and rode on the media bus for two presidential campaigns.
And we have subject matter expertise in state and national politics, civil rights and voting rights, arts and humanities, education, social impact gaming and edtech.
We work today with tomorrow’s headliners. Reach out to us to get started.